I'm Samson. I have a degree in graphic design, and I've spent the last four-plus years designing enterprise software - working across analytics dashboards, internal tooling, and most recently, a self-serve product expansion that opened the platform to an entirely new client segment. I'm currently open to new opportunities.

How I work
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‍My approach is evidence-led. I don't think the best design comes from assuming you're right - it comes from finding ways to test whether you are, as early and cheaply as possible. That's shaped how I work in practice: getting things in front of users before they're polished, using internal stakeholders as proxies when direct user access is limited, and building prototypes fit for testing rather than for show.

I've also learned from my experiences that good design happens within constraints, not despite them. Understanding the technical, commercial, and organisational edges of a problem isn't a creativity killer. It's what separates a solution that ships and works from one that only exists in Figma. That said, I'll still push for something genuinely new when the problem warrants it.

Collaboration sits at the centre of how I work. Some of the most important design decisions I've been involved in weren't resolved by better craft - they were resolved by getting the right people in the room with the right evidence.

Where I'm focused right now

‍A.I. has become a real part of my workflow - not as a novelty, but as a tool that's changed the speed and quality of how I work. I've used it for research synthesis, design analysis, and building functional prototypes for user testing without touching engineering resource. I'm currently deepening my understanding of the designer-to-developer pipeline, moving from theory to practice through courses and hands-on projects. The goal is to work more fluidly across the design-to-build boundary - better handoff, better collaboration, better outcomes.
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Outside of work

‍I go to concerts, wander round art exhibitions mostly confused but always impressed, and recently started learning judo. There's something useful in showing up to a thing you're genuinely bad at - doing it anyway, making incremental progress, not quitting when a throw doesn't land. I find that transfers...